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Dale Carnegie's "Little Known Facts About Radio Stars"

In 1934, prior to penning How To Win Friends and Influence People, Dale Carnegie wrote Little Known Facts About Famous People. The book featured short bios of a wide range of well-known personalities of the era, including: Albert Einstein; Edgar Allan Poe; Orville Wright; Walt Disney; Alexander Dumas; Lenin; Zane Gray; Mrs. Abraham Lincoln; Mozart; and Thomas A. Edison. You can see what I mean by a "wide range."

This rare radio show from late 1934 or early 1935 used that same concept. The five minute program (3:34 here, minus the commercial for the sponsor) was presented by The American Radiator Company, and was sent to radio stations around the country on RCA Electrical Transcription Discs played at 78 rpm. The Penner show was #16 in a series.

Although the information presented by Mr. Carnegie doesn't break any new biographical ground (he seems at times to be reading the November 10, 1934 Saturday Evening Post article featured elsewhere on this site), he shares a few fun facts, and offers further evidence to Penner's popularity in the mid 1930s.

Click the link below to hear Dale Carnegie sharing "Little Known Facts" about Joe Penner!

"Little Known Facts" of Joe Penner

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This sign was designed for local grocers to create a special store display featuring Cocomalt drink mix.
 
Cocomalt sponsored the Penner radio program for CBS from 1936-1938. 

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Here's an advertisement for Joe's third radio program. Although Penner remained on CBS, his sponsor changed to Post Huskies cereal. The first show under this new banner was broadcast on October 6, 1938. Click to enlarge.

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All content on "Wanna Buy a Duck?", unless otherwise stated, is copyright Craig Hodgkins